At Drushti, we understand the volatility of the Real Estate market. That's why our rock solid strategies are directed to generate quality leads through verified channel partners. We also manage your customer database, automate campaigns and create analytical reports for optimizing and improving marketing efforts.
Strategies are built on primary market analysis where the following factors are focused upon.
Laying a robust foundation for lead management and to capture and nurture warm leads for driving sales.
Collaborating with the local brokers and activating them for generating more leads for real estate.
Analysis and management of customer interaction and data throughout the customer cycle to improve consumer and business relationships, retaining customers and driving sales.
Automating online marketing practices using science, with a goal to minimise manual efforts and time and maximize return on investments.
A series of online marketing efforts to influence the audience for visiting your real estate website and share contact details for further communication.
Analysis of marketing efforts to understand the human behavior with data driven intelligence.
Drawing conclusions from the analysis reports and then forecasting the journey of a visitor from one point to the other.
Efficiently managing multiple marketing channels and optimizing the efforts from time to time in order to bring out best results.
Preliminary Analysis
Acquiring initial information on the position of a sector domestically and globally.
PEST
Analysis of the Political, Economic, Social, and Technical factors affecting the company.
Industry Trends
Acquiring information about current industry trends driving the market domestically and globally.
SWOT
Analysis of the strengths and weaknesses of the company with regard to competition and the industry.
Defining Customer Journey
Defining digital journey of a user from trigger point to loyalty and elevating his digital experience.
Crafting Inbound Marketing Model for Customer Acquisition
Laying foundation for customer acquisition, data capturing and nurturing along with analysis of individual visitor’s behaviour to build user persona with the help of tools.
CRM Strengthening Strategy Through AIDA Model
Defining Top, Middle and Bottom of the Funnel and Processes in website through permission marketing and content linkage. This helps in turning anonymous visitors into known by monitoring their behaviour for effective marketing.
SEO Strategy
Getting to know the intent and needs of the consumers by studying the target audience. Building keyword strategy that resonates with the website content in order to display relevant pages in top ranks of search engines. Identification of gaps and opportunities and developing template for on-page and off-page SEO activities.
Social Media Strategy
Identifying relevant social media channels pertaining to the nature of business for developing an optimum marketing plan. Identification of most associated keywords and recommended marketing communication model by the means of Social Listening. Emphasizing on audience-engagement matrix to evaluate industry trends for identifying gaps and opportunities.
Comprehensive Content Strategy
Development of an optimum content strategy to shape the future content consumption and distribution. Segmentation of owned, earned, shared and paid media along with their intersection for effective marketing communication.
Landing Pages and Forms
Creation of web page and forms to capture leads for further communication.
Lead Management
Lead Nurturing
Lead Activity and Monitoring Triggers
Tracking a customer’s visit to the website once they share contact details in the lead generation form.
Engaging the Channel Partner
Measuring the activity of Channel Partners
Enabling the Channel Partner
360° Customer Behavioural Profiles
Analyzing and creating customer personas on the basis of their recent purchases and website visits.
Archiving Data About Anonymous Visits
Storing the data of every anonymous visit on your website so as to guide them through the sales funnel.
Central Customer Database
Accumulating and managing data of all the customers in one place.
Gamification
Integrating innovative game mechanics and online marketing to motivate user participation and drive sales.
Identification of Best Communication Channel
Identifying the most relevant and favourable communication channel for your business for reaching out to the consumers.
Advanced Behavioural Profiling
Building powerful consumer personas to create more relevant and personalized online offers.
Automation of Different Stages of Sales
Dedicated automation module for each stage of the sales process implementing the AIDA model to guide prospects through the sales funnel.
Automation Based on Behavioural and Transactional Data
Automation to target the consumers based on Recency, Frequency, Monetary Model by monitoring their transactional data.
Site Personalization
Creating customized experience for each site visit, by offering unique and tailored experienced according to their needs and desires.
Multi-Level Automation
Automated communication at multiple levels of the sales funnel to streamline the journey of a consumer from visiting the website to making a purchase.
Abandoned Cart Messages
Automated Personalized Messages
Auto Responders
Automated messages and emails sent to the customer once an action is taken.
Birthday Emails
Exclusive deals offered to the customer on their birthday to initiate a purchase.
Coupon Creator
Generate coupons exclusively for each customer.
Dedicated Campaigns for Defined Groups
Emails and newsletters
Communication through emails and newsletters on a regular basis.
Enhancement of client satisfaction through different communication channel
Lead Nurturing
Fostering and strengthening relationship with leads at every stage of the sales funnel.
Personalized Banners and Messages
Unique banners and messages personalized for each customer.
Personalized Messages
Analysis of Campaigns
Monitoring effectiveness of a campaign to tweak the strategies in run-time in order to yield positive results.
Effectiveness of Particular Channels in Gaining New Contacts
Mapping the effectiveness of marketing efforts on channels to pick the most profitable one for building new relationships with customers.
Analysis of Interests on the Product
Monitoring consumer’s interest in a product and taking measures to promote it.
Analysis of Lead Generation
Monitoring the types of leads gained through marketing efforts in order to nurture them at different stages and turn them into clients.
Analysis of Transactions
Analyzing the ticket size of each customer.
Sales funnel Analysis
Monitoring three stages of the sales funnel: Top, Middle and Bottom.
CLV Analysis
Monitoring and predicting the customer lifetime value to a business.
Conversion Measurement
Identification and Analysis of Conversion Paths
Identifying and monitoring the channels from which a customer landed up on the website and made a purchase. This is done in order to emphasize more on the most effective channels.
RFM Analysis
Determining the behaviour of a customer on the basis of their recent purchase, frequency of purchase and money spent on purchase.
Identification and Analysis Customer Behaviour on Website
Mapping the footsteps of consumers on the website to know which section of the website is being visited the most.
Segmentation
Email Analytics
Mapping the effectiveness of email marketing efforts to improve conversion rate.
Social Media Analytics
Analysing social media marketing campaigns to derive results and tweak in real time to incorporate current trends.
Customer Traveline
Predicting the next move of a customer with the implementation of marketing intelligence.
Forecasting Customer event conversion
Predicting the journey of a customer throughout a website based on the behaviour of their past visit.
Marketing Based on Likelihood-ness of Conversion
Communicating with the customer to convince them for investing in the property.
Content Management
Revenue Performance management
Analysing returns on internet marketing and mapping out which channels work best for your business. Then optimizing the promotional activities on the channels giving high return on investment.
Social Media Management
SEO Management
Digital Merchandising + Content Optimization
Managing brand image on digital platform and optimizing content from time to time to serve the best to the audience.
Performance Optimization
Organizational Change and Change Management
Recommending innovative technology within the organizational processes to bring about a change and training the employees for the same.